Conversational Revenue Orchestration for D2C and retail brands

Build, deploy and manage AI agents that advise shoppers and act in your commerce stack, so the conversation that starts on an ad finishes as a cart, a store visit, a delivered order and a customer who comes back.

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Live orchestration · 10:42:07
Channels · today
WhatsApp
Voice
SMS / RCS
Instagram
Messenger
Email
Web chat
Y
Your brand
Zigment agent
    Your systems
    Commerce platform · catalogue
    Stores and appointments
    CRM
    Logistics
    Payments
    Ad platforms

    Zigment is the agentic orchestration layer that D2C and retail brands use to build, deploy and manage AI agents. Those agents advise shoppers and execute commerce workflows across sales, onboarding, service and retention, with shared customer context across every channel, your catalogue and your commerce stack. Your Shopify, your CRM, your logistics and your ad stack stay exactly where they are. Powered by the Conversation Graph.

    Running in production across jewellery, home and consumer brands
    BluestoneDecorpotFlipspacesBluestoneDecorpotFlipspacesBluestoneDecorpotFlipspacesBluestoneDecorpotFlipspacesBluestoneDecorpotFlipspaces

    Silos between your customers and your systems.

    A bot here, a voice provider there, marketing in another tool, and people updating the CRM and tickets by hand.

    Your Systems
    • Commerce · Catalogue
    • Stores · Appointments
    • CRM
    • Logistics
    • Payments
    • Ad Platforms
    • Multiple AI Agents
    • Chatbot Vendor
    • Voice AI Vendor
    • Marketing Automation
    • Lead Routing
    • Booking Links
    • CRM Updates
    • Tickets
    • CDP Rules
    • Data Syncs
    • Custom Code
    Zigment Orchestration Layer+ Conversation Graph
    Shopper Touchpoints
    • WhatsApp
    • Web chat
    • Instagram
    • Messenger
    • Email
    • SMS / RCS
    • Voice

    Built so the agent never invents a price, a product or a policy.

    Agent output is constrained to your approved catalogue, pricing and policy content, and every message and escalation is logged. Deployed where you need it: Zigment cloud, your own cloud, or your data centre.

    • Agent responses drawn only from your approved catalogue, pricing and policy content
    • AES-256 at rest · TLS 1.2 or higher in transit
    • Role based access with complete audit logs
    • Annual VAPT and penetration testing
    Your WhatsApp numbers stay yours
    On-prem or your cloud
    Never trained on your data
    Certified and audited
    ISO 27001
    AICPA SOC 2 Type II
    GDPR

    From the first ad click to the next order, your agents run the work.

    Not a slice of the funnel. Sales, onboarding, service and retention, on the channel your customer already uses, with the context from one stage carried into the next.

      • Click to WhatsApp campaigns

        Your Meta and Google ads open a WhatsApp conversation instead of a landing page.Your Meta and Google ads open a WhatsApp conversation instead of a landing page.

      • Website and social agents

        The same agent on your website, your WhatsApp icon, Instagram and Facebook, answering with the live catalogue rather than an FAQ.When the web session closes the thread continues on WhatsApp instead of ending.

      • Drop-off recovery with channel fallback

        Shoppers who go quiet get nudged on a cadence you set, with RCS and SMS as fallback where WhatsApp does not deliver.When they reply, the agent picks up where the conversation stopped.

      • Catalogue-aware product conversation

        SKUs, attributes, inventory and prices read live from your commerce platform, with recommendations by budget, occasion, material and style.The shopper sees real products at real prices, not a brochure.

      • Natural language product search

        The shopper searches the way they would ask a person in a store, rather than working a filter panel on a phone.“Show me rose gold rings under forty.”

      • Qualification inside the conversation

        Occasion, category, budget band, city, preferred store and whether they want to buy online or see it in person.Junk filtered, every lead tagged and dispositioned before it reaches a human.

      • Cart creation and checkout

        The agent builds the cart and sends a checkout link carrying the UTM, so the order attributes to the conversation rather than disappearing into direct traffic.The agent builds the cart and sends a checkout link carrying the UTM.

      • Store appointments and the store locator

        Pincode in, nearest store and address out, appointment booked without leaving the thread.Pincode in, nearest store and address out.

      • Hot lead routing to a consultant

        Routed on what the shopper actually means rather than on keywords, tagged as priority, and handed to a human with the whole conversation attached.Handed to a human with the whole conversation attached.

      • Order status and tracking

        Made-to-order status, repair status and shortlists answered in the same thread the order was placed in.Pulled live from your logistics layer.

      • Returns, replacements and store credit

        Actioned through your CRM rather than logged as a ticket for someone to pick up tomorrow.The customer gets an answer, not a reference number.

      • Warranty, exchange and buyback

        Policy questions answered from your approved content, and service requests raised against your SLA with the right team notified.Policy questions answered from your approved content.

      • Festive and occasion campaigns that reply

        The difference from a blast is that the customer can answer, and the agent picks it up with their history.The customer can answer, and the agent picks it up with their history.

      • Dormant customer reactivation

        Reaches lapsed buyers with a message built from what they actually bought, not a generic win-back offer that reads like it was sent to everyone.Reaches lapsed buyers with a message built from what they actually bought.

      • Cross-sell on the purchase record

        The agent knows what they own, when they bought it and for which occasion, and opens on that rather than on whatever is being promoted this week.The agent knows what they own, when they bought it and for which occasion.

    Let the results do the talking.

    01 / 02

    BluestoneBluestone

    Jewellery, WhatsApp and web chat

    22×return on ad spend

    Within eight hours of an enquiry, a jewellery shopper is already looking at three other brands. Bluestone put a specialist in the chat with the catalogue in hand, and stopped losing them to the wait.

    Decorpot

    Home interiors

    2.4×lower cost per qualified lead

    Every conversation makes the next one better.

    One customer record across WhatsApp, web chat, social, your catalogue and your commerce stack. Every message, intent and event on one timeline, so the agent in October opens with what the shopper wanted in March.

    JD
    Jane Doe Sample shopper
    Enquiry since
    9 Mar
    From a click-to-WhatsApp ad
    Buys online and in store
    Prefers
    WhatsApp
    01 / 11moments on the thread
    Held by 4 AI · 1 consultant
    One thread · 9 Mar to today, then what's plannedClick a card
    Today
    AdWhatsAppStoreYour systems

    Every decision traceable to the rule that produced it.

    You already have the leads. What you have not had is proof of what happened to them. Review any transcript, trace any recommendation back to the catalogue record behind it, and follow a shopper from ad click through to the purchase, online or in store.

    Reports/All stores and online · last 14 daysSample data
    Conversations answered14,880every channel
    Qualified46.2%+6.2 pts
    Carts and store visits4,316+18% vs prior
    QA score96 / 100auto-scored, every chat
    Qualified shoppers and orders, by dayqualified orders
    30 Sep6 Oct13 Oct
    Outcomes sent back Ad click to sale
    M
    Store purchase · sent to Meta through the Conversions API
    412
    G
    Walk-in sale · matched to the Google click ID
    288
    QA review · auto-scored
    Shopper · rings under forty, checkout link98
    Shopper · store appointment by pincode95
    Shopper · price questionprice not in approved catalogue · routed to a consultant71

    The loop closes

    Walk-in and store purchase outcomes join the conversation record and push back to Meta through the Conversions API and to Google through the click ID. Ad click to in-store sale, attributed.

    Every conversation scored

    Against your QA rubric, not the one or two percent a team can listen to by hand.

    Built and changed by your team

    New flows, new campaigns and new product content added in the studio and deployed when you are ready.

    One agent, on every channel and every system you already run.

    Nothing is replaced. The agents read from and write back to the systems your teams already work in, on the channels your shoppers already use.

    CHANNELS · plus any channel with an API
    WhatsAppWhatsApp
    Web chat
    InstagramInstagram and Messenger
    GmailEmail
    SMS and RCS
    Voice
    GoogleGoogle Business
    Works with the stack you already run · and your own APIs as private apps
    CommerceShopifySAP
    CRM and system of recordSalesforceSalesforceHubSpotHubSpotZohoZohoFreshworks
    SupportZendeskIntercom
    LogisticsDelhiveryShiprocket
    PaymentsRazorpayRazorpay
    CDP and messagingSegmentMoEngageKlaviyoMailchimpGupshupWatiTwilioSendGrid
    Ads and analyticsMeta CAPIMeta CAPIGoogle click IDGoogle click IDGoogle AnalyticsBigQueryPower BI