Structured to Unstructured
Human-like agents that qualify, nurture and sell—on any channel, 24x7
Conversation Graph
The data layer that understands clicks and conversations.
Clicks, chats, mood and intent—stored in one query‑ready timeline.
Book a Technical Deep Dive
Clicks are out. Conversations are in.
70 % of B2C engagement now happens outside the clickstream. Legacy tools can't hear it—Zigment can.
Siloed Marketing Data
Drag-and-drop journeys that react to any CRM update, ad click or uploaded list
LLMs are here
Every click, message, intent and decision in a single timeline—query with prompt
Why It Matters
Digital journeys have outgrown clickstream tables.
| Pain today | Business impact | How Conversation Graph fixes it |
|---|---|---|
| Chat logs isolated from CRM | Slow response, generic nurture | YesOne timeline that stitches clicks, chats, email, voice |
| No sentiment or intent fields | Can't prioritise hot or at-risk leads | YesNLP layer tags every utterance with intent, mood, entities |
| Manual revenue attribution | Weeks to prove ROI | YesGraph links ad click → conversation → purchase in seconds |
The Platform
Every message, mood and click in a single timeline—unlocking AI-ready insights no CDP or CRM can match
Key Capabilities
Source Attribution
Resolve lead source attribution for every prospect or customer.
Intent Signals
Capture & store qualitative signals like mood or intent on the event timeline.
Realtime Triggers
Drive dynamic workflows based on click, mood or intent.
Query Unstructured Data
Show users who are 'High Intent' but found it 'too expensive'.
Stack Integration
Connect any software in the funnel. CRM, CDP, chatbot or automation.
Open Lakehouse Export
Push to Snowflake, ClickHouse, BigQuery.
Integrations
Conversation Graph adds an Agentic AI layer across the existing stack
Explore Integrations
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Unstructured to Structured
Real-time Conversation Processing
U
Any discounts for students?
A
Absolutely—use code STUDENT10 at checkout.
{
"actor_id": 102947,
"utterance": "Any discounts for students?",
"intent": "discount_inquiry",
"sentiment": "curious",
"confidence": 0.92
}This node is instantly searchable and can trigger a nurture path for similar requests.
High-Value Use Cases
Use Zigment for every use case - conversion, onboarding, retention or support.
Micro-segment Nurturing
Query: "Users expressing 'concern about price' in last 7 days." → personalised discount workflow.
Agent Escalation
Trigger human hand-off when intent = high-value lead & sentiment = frustrated.
Revenue Attribution
Join ad_click_id → conversation path → purchase event; include mood shifts as weighting factors.
Feedback Mining
Vector search for utterances similar to "too expensive".
Comparison to Legacy Tables
| Feature | CRM | CDP | Conversation Graph |
|---|---|---|---|
| Click & purchase events | Yes | Yes | Yes |
| Raw chat & voice turns | Notes only | No | Yes |
| Sentiment & intent fields | No | No | Yes |
| Vector similarity search | No | No | Yes |
| Real-time orchestration triggers | Limited | Webhook hacks | Native |
Turn every conversation into a revenue-driving journey
From a quick DM to a week-long nurture thread, Zigment drives every conversation forward on autopilot.
Meet customers across every channel and anytime
Extract qualitative signals - mood, urgency, intent
Instantly Orchestrate the next best step in the journey
Conversation Graph records every signal, context and event
From Clicks to Conversations, From Structured to Sentient
Clicks, views and CRM fields don't tell you why a prospect buys—or why they ghost you. Legacy CDPs cannot store or query fuzzy constructs like "mildly frustrated." Zigment can.
1. Real intent lives in words, not clicks.
Message replies and support-chat rants carry the urgency a pageview or add-to-cart never shows.
2. Branch by Intent or Mood.
We parse mood, objections, and buying signals in real time, then trigger the perfect next step—no tagging, no SQL.
3. Every touchpoint, one timeline.
Our Conversation Graph™ keeps structured events and free-text sentiment side-by-side, giving growth teams a single source of truth + feeling.