The question comes at midnight. The showroom opens at ten.
How Tata Motors answered every enquiry the moment it landed, and booked the test drive before the buyer cooled off.
35%
more test drives booked
24/7
one always-on conversation layer
Tata Motors is one of India's largest carmakers, with buyers who research for weeks before they walk in. They compare variants, check prices and ask questions across WhatsApp, the website and social, mostly after work. Performance campaigns push serious volume into those surfaces. Every enquiry has to be answered, qualified and turned into a booked visit, and almost none of it happens between nine and five.
The buyer was ready. Nobody was awake.
01
The evening enquiry waited until morning.
By then they had asked two other brands and one of them answered.
02
Volume arrived faster than anyone could reply.
03
A callback promise is not a booking.
One agent that keeps the buyer's hours, not the showroom's.
Tata Motors deployed a Zigment agent across WhatsApp and web. It answers every enquiry the moment it lands, carries the full vehicle range, qualifies the buyer in conversation, and books the test drive at the right showroom before anyone has a chance to cool off.
Never off
Answers at any hour. No queue, no next working day.
Knows the range
price, availability. What a showroom executive carries.
Reads real intent
Separates browsing from buying before a human is involved.
Books it there and then
The test drive, at the right showroom, inside the conversation.
Carries the thread
The executive meets a buyer they already understand.
Holds the slow ones
The undecided buyer stays in the conversation instead of a static list.
Before, the buyer waited for the showroom to open. After, the showroom opens the moment the buyer asks.
What happens when nobody has to wait until morning.
35%
more test drives booked. Bookings stopped depending on whether a telecaller happened to be online.
24/7
one conversation layer, live across showrooms nationwide. The busiest enquiry window finally became the most productive one.
Takeaways
- Automotive
- Convert and Qualify
- Omnichannel Agents
- Conversational Intelligence
- Workflow Orchestration
Related
45% lower cost per qualified lead. 2× qualified volume across 20+ countries. Qualification in the buyer's language, routed to the nearest outlet with the thread attached.
40% lower cost per consultation. 90% qualified before a human, sub-30-second response. Enquiries handed over warm.
40% higher conversion than offline. 65% less manual tele-calling. Hot enquiries handed to sales with context.
See what one unbroken thread does for your showrooms.
A live demo on your own funnel. Your channels, your languages, your CRM.
