Security and deployment

Your leads go to your dealers. Your data stays yours.

Consent captured in the conversation before a lead reaches a dealer, an audit trail on everything that happens after, and deployment wherever your IT team needs it: Zigment cloud, your own cloud, or your data centre.

GDPR consent flows, live in Spain and Portugal · DPDPA aligned for India
AES-256 at rest · TLS 1.2 or higher in transit
Role based access, complete audit logs, every guardrail trigger visible
Annual VAPT and penetration testing

Consent before the handoverCaptured in the conversation, before a lead reaches an independent dealer

On-prem or your cloudSame platform inside your perimeter, on your model

Never trained on your dataYour conversations stay yours, audit logs included

Certified and audited

Use cases

From the first ad click to the third year of ownership, your agents run the work.

Not a slice of the funnel. Every stage of it, on the channel your customer already uses, with the context from one stage carried into the next.

01 / 03

Click to WhatsApp campaigns

Your Meta and Google ads open a WhatsApp conversation instead of a landing page. The agent captures model, budget, city and licence while intent is still hot, then writes a qualified lead into your CRM with the thread attached.

Website and social agents

One agent across your website, Instagram, Facebook and Google Business, answering specs, on-road price and stock from your live feed rather than a static FAQ. A visitor who would have downloaded a brochure books a test drive instead.

Missed call and drop-off recovery

Every unanswered call, abandoned form and after-hours enquiry opens a conversation within the minute. The customer gets an answer on a channel they will actually reply on, instead of a callback that never lands.

Lead qualification and scoring

Budget, model, licence, timeline and exchange intent captured in the conversation and scored before anyone picks up a phone. When the budget does not reach the variant they asked about, the agent moves them to one that fits.

Test drive booking

Slot, dealership and date confirmed in the thread against the dealer's live calendar, with a reminder before and a nudge if the visit does not happen. Anyone who arrives already asking for a test drive skips straight to booking.

Dealer routing with full context

A name and a number is not a lead. Intent, model, location, finance status and exchange interest route to the nearest dealership with the whole conversation attached, so the salesperson opens knowing what the customer wants.

Finance and down payment follow-up

Approval status, missing documents and the cash option when finance falls through, all chased inside the thread. The salesperson stops spending evenings on paperwork reminders and the application stops stalling on one missing file.

Allotment, registration and delivery

VIN allotment, registration progress and the delivery date pushed to the customer as each one lands. The weeks between booking and keys are the quietest in the journey and the easiest place to lose someone to second thoughts.

Agent on the salesperson's number

The agent runs on your dealer's own WhatsApp number, working through sixty open customers a day, and steps back the moment the human wants to take over. They keep the relationship and lose the follow-up list.

Service booking and reminders

Due dates read from your DMS, slots offered against the workshop calendar, home pickup and drop confirmed in the thread. No call centre queue, no missed reminder, and a workshop bay that does not sit empty.

L1 and L2 support

Warranty cover, roadside, documents, billing and complaints answered from the ownership record rather than an FAQ, at any hour and in the customer's own language. Anything that needs a human arrives with the full history.

Post-visit feedback and NPS

A contextual message after every test drive, service and spares purchase, while the experience is still fresh. Answers land as structured data against the dealership and the advisor, not as a survey response nobody reads.

Accessories and parts

Conversational discovery against your live catalogue, with offers that move on what the customer drives, how they have behaved and where the festive calendar sits. The order ends at the right dealership, fitted.

Exchange, buyback and upgrade

The agent knows what they drive, how long they have owned it and what it is worth in exchange today. It opens the conversation when the numbers change or a new model lands, not when the campaign calendar says so.

Insurance and warranty renewals

Insurance expiry, extended warranty and AMC reached with one message that already knows the vehicle, the current policy and what the alternative costs. No call centre, and no renewal lost to a competitor getting there first.

Campaigns/E6 launch · click to WhatsAppLive

Ad clicks24,610

Chats12,380

Qualified5,140

META AND GOOGLE ADS · % OF CHATS

Replied

91%

Qualified

42%

In CRM

42%

Drive booked

17%

CRM · lead createdSuccess

sourceMeta CTWA

intentE6 · Pune · ₹15L

stageQUALIFIED

KestrelWhatsApp Business

Saw the E6 ad. Is there a waiting period in Pune?

Two to three weeks for most colours, and three are in stock at Baner today. What budget are you working with?

Around 15 lakh, with my old car in exchange.

That fits the Long Range after exchange. Shall I book a test drive?

WHYModel, budget, city and licence captured while intent is still hot.

Customers

Let the results do the talking.

Tata Motors EV · click to WhatsApp

In one quarter, 121,650 people asked Tata Motors about an electric car. Every one of them got an answer, and 19,182 walked into a dealership ready to book.

Tata Motors EVClick to WhatsApp · April to June 2026

READ THE STORY →

₹292

PER BOOKING-READY
LEAD

55%

LOWER COST PER
QUALIFIED LEAD

9 in 10

CALLS NO LONGER
NEEDED

Day 3

QUALIFIED LEADS
FROM LAUNCH

Outcomes

The numbers an automotive team is actually measured on.

Tata Motors EVClick to WhatsApp, India

₹292

per booking-ready lead

19,182

dealership booking forms in one quarter

55%

lower cost per qualified lead

Bajaj AutoSpain and Portugal, five channels

82.3%

of conversations qualified

3,541

leads routed to a named dealership

98.5%

qualification rate on click to WhatsApp

Bajaj AutoWebsite and social agents

2×

dealership conversion on qualified leads

45%

lower cost per transferred lead

4.5×

more purchases from the same traffic

Tata Motors and Bajaj Auto. Dealership outcomes are returned from the dealer’s own CRM, not counted by us.

Conversation Graph

Every conversation makes the next one better.

One memory per customer across every channel, agent and dealership. Every fact keeps its source, so the agent in October opens with what it learned in March.

Rohan Kulkarni Sample customerLead since 14 Mar · Pune · Hinglish · drives an Alto K10 · prefers WhatsApp, evenings

Held by 3 AI · 1 salesperson

One thread · 14 Mar to today, then what's plannedClick a bead

AdWhatsAppDealershipYour systemsAI holds the threadPerson holds it

Ad14 MarEnquiry

Clicked an electric SUV ad

Meta ad → WhatsApp at 8:12 pm

Written to the graph

Intent · electric SUV, PuneMeta ad

One profile per customer

Every enquiry, call, test drive, delivery, service visit and spare purchase on one continuous record, with the source of each fact kept against it.

Context that survives the handover

The dealer salesperson opens with the whole thread rather than a name and a number. Nobody asks the customer what they are looking for twice.

Signal back to your stack

Intent, objection and outcome flow into your CRM and your DMS as structured data, and dealership outcomes flow back the other way.

Observability

Every decision traceable to the rule that produced it.

Every other system treats the lead record as the centre and the conversation as an afterthought. Zigment works the other way round, so you can review any transcript, trace any decision back to the rule that fired, see which creative actually produced a booking, and read what your buyers asked before they bought.

Reports/All dealerships · last 14 days42 dealerships · 6 channels

Enquiries answered38,420100% within a minute

Qualified41.6%+6.2 pts

Test drives booked6,212+18% vs prior

QA score96 / 100auto-scored, every chat

Qualified leads and test drives, by dayqualified test drives

30 Sep6 Oct13 Oct

Creative · cost per booking Feature-led wins

Offer-led · festive discount on the E6

₹591

Feature-led · 465 km on a charge. Drive it this weekend.

₹233

QA review · auto-scored

Meera I · service booking98

Arjun P · test drive95

Kunal R · exchange quotequoted ₹55,000 · blocked, valuation ₹48,00071

Every conversation scored

Against your QA rubric, not the one or two percent your team can listen to by hand. Anything that breaches a rule is flagged the same day.

See which creative actually sold

Spend, qualified leads and bookings attributed to the ad that produced them, by theme and by model. Feature-led creative produced a booking at ₹233. Offer-led cost ₹591.

What your buyers asked before they bought

Financing leads the opening question in every model cohort, ahead of price. Two in three ask about availability. Read from transcripts, not from a survey.

Channels and integrations

One agent, on every channel and every system you already run.

Nothing is replaced. Zigment reads from and writes back to the systems your brand and your dealers already work in, on the channels your customers already use.

CHANNELS · plus any channel with an API

Voice, in and out

RCS

SMS

Instagram and Messenger

Google Business

Web chat

In-app

Dealership and field

Works with the stack your brand and your dealers already run · 60+ connectors, and your own APIs as private apps

CRM and dealer routingBitrix24

Salesforce

Zoho CRMLeadSquared HubSpot

HubSpot

Dealer managementYour DMSDealer portalvia API or private app

Dialer and telephony Exotel

KnowlaritySIP trunking

Ad platforms Meta

Meta

Googleconversions written back

Model, price and stockProduct feedDealer stocklive, not a static FAQ

Booking and payments

Razorpay Cashfree

+ more

Conversational Revenue Orchestration for automotive brands and their dealer networks

Silos between your customers and your systems.

One orchestration layer runs all of it.