Every fertility inquiry, answered the moment it arrives.
How Nova IVF turned thousands of after-hours WhatsApp inquiries into qualified consultations, without adding a single tele-caller.
40%
lower cost of converting ads into consultations
90%
of inquiries qualified out before sales ever picked up the phone
<30
seconds to first response, twenty-four hours a day
Nova IVF Fertility is one of India's leading fertility centres, 88 locations and more than 80,000 IVF pregnancies to date. They run extensive ad campaigns across Meta and Google, with the bulk of inbound demand arriving through lead forms and Click-to-WhatsApp (CTWA) campaigns. The scale of inbound demand is not the problem. Converting that demand into a booked first consultation is.
Every lead, manually called. Every hour, more leads.
01
Every lead, manually called. Every hour, more leads.
Nova IVF's ads were doing their job, directing prospective patients to sign up via lead forms and Click-to-WhatsApp campaigns. From there, the sales team manually contacted each lead by phone. As lead volumes grew, this manual outreach became burdensome, consuming time and resources the team did not have.
02
CTWA was meant to be the shortcut. Instead it became the queue.
Click-to-WhatsApp campaigns were supposed to expedite lead qualification. With volumes rising, response times kept stretching — sometimes by hours, sometimes by a day. By the time the team reached the patient, the moment had often passed.
03
Fertility inquiries are not transactional. They cannot wait.
IVF leads are emotionally driven, with signs of strong intent at moments that demand instant guidance and handholding. Late-night research, regional-language conversations, and a non-trivial volume of junk leads meant genuine intent was being lost inside a human-driven qualification process that simply could not keep up.
An agent built for the texture of an IVF conversation.
Working with the Nova IVF team, Zigment designed an AI agent built specifically for the texture of an IVF conversation. After a short series of consultations, the agent was created, trained, tested, and deployed with a Click-to-WhatsApp campaign on a Monday morning.
Instantly available
Handles inquiries from CTWA campaigns twenty-four hours a day, so no lead is missed because of timing.
Knowledgeable.
Carries the expertise of a Nova IVF salesperson while maintaining discretion about what is shared.
An effective qualifier.
Filters out unqualified inquiries and works through language barriers in the patient's own preferred language.
Compliant and secure.
Upholds enterprise-grade compliance, with patient privacy and data security treated as table stakes.
Empathetic.
Engages with an understanding of the emotional nuance of an IVF inquiry, not as a transaction.
Unhurried.
An IVF decision takes weeks, sometimes longer. The agent holds the thread across that time, so a patient who goes quiet in March is not a lost lead in May.
Before Zigment: every lead went to a telecaller. After Zigment: only the patients who had already asked the real questions, received real answers, and signalled real intent reached a human.
The numbers a patient-access team would notice.
30 Sec
Every inquiry, a response within 30 seconds.
90%
90% of inquiries qualified out before sales is involved.
40%
Cost of converting ads into consultations: down 40%
Takeaways
- Healthcare
- Convert and Qualify
- Omnichannel Agents
- Conversational Intelligence
- Workflow Orchestration
Related
Real Estate. 40% higher lead conversion versus offline channels. Qualification at the source, hot enquiries handed over with context.
Banking and Fintech. 33% lift in conversion. High-value prospects surfaced from the conversation, not a form.
Banking and Fintech. Onboarding completion doubled. A multilingual agent walked every applicant through a nine-step flow.
Your inquiries are already arriving. Make sure something intelligent answers.
A live demo on your own funnel. Your channels, your languages, your CRM.
