Zigment
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Case Study
Trust & security
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Savvy Group

Every property enquiry, qualified before the site visit is booked.

How Savvy Group replaced a tele-calling-heavy process with an always-on agent, and let pre-sales focus on the buyers ready to walk in.

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Savvy Group brand artwork

40%

higher lead conversion versus offline channels

65%

less manual tele-calling

82%

Up to 82% saved in brokerage cost

Savvy Group is a real estate developer whose inventory moves on volume. Their pre-sales motion runs on Click-to-WhatsApp and inbound web enquiries, with a tele-calling team qualifying each lead before a channel partner or in-house executive picks it up for a site visit.

Every click, manually called. Every campaign, more clicks.

A pre-sales executive on a call

01

Campaigns were driving enquiries at scale.

Every click and form landed in the pre-sales queue, and the team qualified each by hand. As volumes grew, manual outreach became the bottleneck. The same headcount could not hold the same response time.

02

The conversation kept resetting between WhatsApp, the site and the callback.

03

Brokerage and tele-calling cost was eating the unit economics.

One agent that qualifies at the source and hands over warm.

The agent's qualification flow

After a discovery conversation, the agent was trained on the project inventory and FAQs and deployed across the campaign WhatsApp number and the web surface. It had to be five things.

Omnichannel Agents

Instantly available.

Picks up every click and web enquiry around the clock.

Omnichannel Agents

Project-fluent.

Carries the inventory, configuration and pricing a pre-sales executive would, sharing only what is approved.

Conversational Intelligence

An effective qualifier.

Filters unserious enquiries before a tele-caller or channel partner is involved.

Workflow Orchestration

Context-preserving.

Hands the conversation and the configuration preference to the executive, so the buyer never repeats themselves.

Workflow Orchestration

Multilingual.

Engages buyers in their own language, so a vernacular-first lead is not a second-class lead.

Before Zigment ยท After Zigment

Before, every click went to a tele-caller. After, pre-sales works only the buyers ready to visit.

USE CASE

The paid lead

Before Zigment

The click Manually called, hours later

With Zigment

Qualified the second it lands

USE CASE

The social comment

Before Zigment

The context Lived in a notebook

With Zigment

Travels with the buyer

USE CASE

The website question

Before Zigment

The unserious enquiry Reached a channel partner

With Zigment

Filtered before handoff

USE CASE

The customer's history

Before Zigment

The buyer who needed time Dropped into a static list

With Zigment

Kept in the conversation

The numbers a sales head would notice.

40%

40% higher lead conversion versus the group's traditional offline channels.

65%

65% less manual tele-calling, with the same team working a larger pipeline.

82%

Up to 82% saved in brokerage cost through agent-led qualification and negotiation.

Takeaways

01

Click-to-WhatsApp is the cheapest channel only if every click gets answered. Land it in a manual queue and it inherits the same delays as any other inbound.

02

The pre-sales team belongs on the qualified enquiry. When the agent filters volume and surfaces context, the team stops triaging and starts closing.

03

The context has to move with the buyer. Configuration, budget and intent need to land in the hands of the executive who takes the buyer to the site.

  • Real Estate
  • Convert and Qualify
  • Omnichannel Agents
  • Conversational Intelligence
  • Workflow Orchestration

Your campaigns are already driving clicks. Make sure every one gets a conversation.

A live demo on your own funnel. Your campaigns, your inventory, your CRM.

A buyer touring a property