Zigment
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Case Study
Trust & security
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Scripbox

Every webinar registrant, engaged before the no-show happens.

How Scripbox orchestrated the webinar funnel with an agentic layer, recovered the no-shows that used to drop off silently, and let the call centre focus on the high-value conversations that move revenue.

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Scripbox brand artwork

40%

increase in webinar attendance

33%

lift in paid-subscription conversion

80%

reduction in call-centre workload

Scripbox is one of India's leading wealth-management brands. Their growth motion runs on financial-education content, primarily webinars, to engage prospects, surface high-intent investors and convert them into paid subscriptions. Each webinar campaign brings in thousands of registrants, each with a different intent level, language and question.

Forty percent of registrants never showed up.

An investor reviewing a webinar on a laptop

01

Registrations were strong.

Attendance was not. Every registrant who never showed was an ad cost that did not convert. Manual reminder calls and email nudges could not scale without adding tele-callers.

02

Sixty percent of registrants never engaged again.

03

High-value signals were trapped in the conversation, not in the CRM.

One agent across the whole webinar funnel.

The agent's webinar funnel flow

The agent picks up the registrant from the ad click, nudges them before the event, supports them during the session, and routes post-event follow-up by intent, with high-value signals surfaced from the conversation rather than a form field. It had to be five things.

Omnichannel Agents

Pre-event resilient.

Engages every registrant ahead of the webinar with personalised nudges that recover the no-show before it happens

Omnichannel Agents

High-value aware.

Reads the registrant's actual question and flags high-intent investor signals for prioritised follow-up.

Conversational Intelligence

Live during the session.

Answers FAQs, delivers session decks and guides on request, and keeps the registrant engaged in the same surface

Workflow Orchestration

Post-event compounding.

Runs follow-up sequences with recap content and consultation offers.

Workflow Orchestration

High-value registrants get a different sequence.

Regulator-aware. Carries guardrails aligned with financial-services compliance, so the agent never strays into advice that requires a human advisor.

Before Zigment ยท After Zigment

Before, 40% of registrants quietly disappeared. After, the agent recovers the no-show and surfaces the investor who moves revenue.

USE CASE

The paid lead

Before Zigment

The registrant Dropped off before the session

With Zigment

Recovered by a personalised nudge

USE CASE

The social comment

Before Zigment

The follow-up A generic recap email

With Zigment

A sequence built on their question

USE CASE

The website question

Before Zigment

The high-value investor Buried in a flat queue

With Zigment

Surfaced from the conversation

USE CASE

The customer's history

Before Zigment

The call centre Triaged by hand

With Zigment

Works a qualified queue

The numbers a growth team would notice.

40%

40% increase in webinar attendance, from pre-event nudges that recovered drop-offs.

33%

lift in paid-subscription conversion, from follow-up segmented by the actual question asked.

80%

80% reduction in call-centre workload, with FAQs and triage absorbed by the agent.

Takeaways

01

The webinar funnel does not break at the webinar. It breaks before and after. An agent that orchestrates both moments recovers revenue the live event alone cannot.

02

High value is a conversation signal, not a form field. The same registrant who reports a small surplus on a form will ask a question that reveals a much larger one.

03

The call centre belongs on the high-value prospect, not on the FAQ. When the agent absorbs the routine load, the team's hours move from triage to advice.

  • Banking and Fintech
  • Convert and Qualify
  • Conversational Intelligence
  • Omnichannel Agents
  • Workflow Orchestration

Your registrants are already signing up. Make sure they show, and convert.

A live demo on your own funnel. Your campaign surfaces, your compliance guardrails, your CRM.

An investor in conversation on a laptop