A 35,000-attendee summit, run with conversational AI on the front line.
How TiE absorbed 11,000 plus live conversations across registration, ticketing and on-ground concierge, and pushed attendance to six times the previous edition without a proportional headcount increase.
11,000+
AI-led conversations
5,000+
registrations processed
89%
positive engagement
The TiE Global Summit 2024 is the flagship event of TiE, bringing together entrepreneurs, startups, investors and speakers from more than fifty countries. The 2024 edition was designed at a scale TiE had not run before, with 10,000 future entrepreneurs, 5,000 startups, 750 investors and 350 corporations on a single calendar.
The team could not be on every chat.
01
A summit at this scale generates a flood of inbound,
A summit at this scale generates a flood of inbound, ticket upgrades, group bookings, partnership requests, sponsor activations, speaker enquiries. Through a manual queue, the volume is impossible to staff. Every delayed response was a registration that went cold.
02
Registration and ticketing were error-prone at scale.
03
On-ground, attendees needed real-time wayfinding.
One conversational surface, from the campaign to the venue floor.
The agent handled pre-event ticketing, partnership enquiries and group bookings, ran live concierge on the floor via QR codes, and surfaced exhibitor and speaker information on demand. It had to be five things.
Pre-event, on every surface.
Engaged visitors on the website, and picked up leads from ad campaigns into registration.
Ticketing-fluent.
Handled group bookings, upgrades, partnership and booth requests, and sponsor enquiries in the same conversation.
On-ground.
Lived behind QR codes across the venue, giving real-time session updates, directions and schedule-change alerts.
Multi-channel by design.
Worked across website, email, SMS, WhatsApp and QR-driven surfaces, with consistent context.
Unbothered by the spike.
Handled thousands of simultaneous conversations in the days around the summit without a queue forming or anyone being hired.
Backed by analytics.
Tracked engagement, ticket sales and resolution in real time, so the team could optimise while the campaign was live.
Before, six times the scale meant six times the headcount. After, the agent absorbed the volume and the team focused on programme, partners and speakers.
The numbers an event director would notice.
11,000+
11,000 plus conversations handled across the website, ad funnels and the venue.
5,000+
5,000 plus registrations and 1,200 plus tickets resolved, with 65% closed without human escalation.
89%
89% positive engagement, with the on-ground concierge becoming how attendees navigated the agenda.
Takeaways
- Events
- Convert and Qualify
- Omnichannel Agents
- Conversational Intelligence
- Workflow Orchestration
Your attendees are already asking. Answer every one, from the campaign to the floor.
A live demo on your own funnel. Your ticketing, your sponsor flows, your on-ground concierge.
